(2019) Facebook Ads: Facebook / Instagram Advertising Course

Get the Real-World Skills of a Facebook for Business Ads Expert…in Just 3 Hours

Bonus: Earn Your Facebook for Business 2019 Certificate // Content Fresh as of November 2018

From Udemy’s 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?

Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2019 Certificate designed and issued by Eazl!

Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business

Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

• Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features
• Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns
• Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs
• Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences
• Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed template
• Gain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaigns

Content Upgrade Journal

(Version 2) October 1st, 2018: Complete Course Rebuild for 2019

You always have fresh content with Eazl! Here are some of the key features that are covered in this update:

• You’ll learn to use Dynamic Creative. This uses machine learning to combine up to 30 creative elements of an ad (image, above-image text, headlines, etc.) and shows you which elements or combinations work best with your audience. This is a big deal!
• You’ll learn how to use Facebook for Business’ new Canvas Ads. These are immersive mini-website/landing page experiences that can be delivered through ads.
• You’ll learn how to use on-platform remarketing audiences. This allows you to create audiences based off of engagement, video views, etc. in the Facebook environment rather than only being able to remarket based on Facebook Pixel fires (for example, when people visit your website or app).
• You’ll learn how to use Instagram for Business and Messenger Ads, which were not covered in the previous version of this course.