Market Analysis & Customer Development at Digital Business – Free Udemy Courses
4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner
What you’ll learn
Market Analysis & Customer Development at Digital Business – Free Udemy Courses
- Market Analysis
- Customer Development
- Competitive Analysis
- MVP, Сoncierge / Wizard of OZ approaches usage
- Purposes of Market Analysis and Custdev at digital business
- Role of Market and Clients Analyst
- Role of market analysis and Custdev at product development
- Introduction to Basic Market and Clients Feedback Analysis Tools
- Practical Examples from Digital Business
- Examples from Retail Banking (mortgage and consumer lending)
- Interactive part
Requirements
-
No special requirements. Course for any who want to build a career in fintech and digital business area.
Description
Welcome to the course: Market Analysis & Customer Development at Digital Business
4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of Market Analysis & Customer Development at Digital Business Principles: Course for owners and managers of digital products, services, and platforms and leaders in service, finance, and fintech industries. Course for any other who wants to build a career in fintech and digital business area. We will consider different business topics, practical examples, and cases and also will talk about business-related questions.
Course Content:
- Introduction to Market Analysis
- Introduction to Customer Development
- Competitive Analysis
- MVP, Сoncierge / Wizard of OZ approaches usage
- Purposes of Market Analysis and Custdev at digital business
- Role of Market and Clients Analyst
- Role of market analysis and Custdev at product development
- Introduction to Basic Market and Clients Feedback Analysis Tools
- Practical Examples from Digital Business
- Examples from Retail Banking (mortgage and consumer lending)
- Interactive part
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
- • MBA, The Boston University, USA
- • Master of Science in Engineering (Technical) Management, The State University of New York at Buffalo, USA
- • Master of Science in Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
- • Six Sigma Black Belt
Experience:
• Expert in Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with a successful track record in personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such as Societe Generale, and Raiffeisenbank.
• Experience in roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
- Business Fundamentals
- Marketing Fundamentals
- Agile
- SCRUM
- Project Management
- Marketing & Business Strategy
- Online and Digital Business
- Leadership
- Digital transformations / Strategy
- Product Management
- Product Development
- Strategic Planning & Execution
- Stakeholder Communication
- Solution Ideation & Implementation
- Continuous Process Improvement
- Budget & Resource Management
- Technical Leadership & Development
- Regulatory Compliance
- Business Process Development
Who this course is for:
- Course for owners and managers of digital products, services, and platforms and leaders in service, finance, and fintech industries. Course for any other who wants to build a career in fintech and digital business area.
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